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March 7, 2026

When you put enough bafflegab around it, you can almost ignore that you said something unpleasant. Because the part of our brains that processes for emotional content, doesn't process complex language very well. Hence the example with ten paragraphs of complexity to hide the pain of a major lay-off.

After I noticed this, I found that I did this. I reliably use complex language when I don't like what I'm saying. So much so that I could use readability checkers to find discomfort that I was not aware that I had!

And I'm not the only one to notice this. See https://www.youtube.com/watch?v=fpVtJNv4ZNM for George Carlin's famous skit on how the honesty of the phrase "shell shock" over time got softened over time to "post-traumatic stress disorder". A phrase that can be understood, but no longer felt.

btilly 2026-03-06 17:25 UTC

# 3:12 am / corporate, communication

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